Why LVMH is moving out of Hong Kong to mainland China: instead of going on holiday, Chinese consumers are shopping more luxury fashion brands at home

LVMH is shifting resources out of Hong Kong, reflecting waning interest in what used to be Asia’s premium shopping hub as mainland Chinese consumers switch to shopping at home. The top global luxury conglomerate wants to focus more of its investment in burgeoning metropolises such as Shanghai, Chengdu, Guangzhou and Shenzhen as Hong Kong loses…

Shenzhen livestream e-commerce set to hit 300 billion RMB in sales by 2025

The coastal city of Shenzhen has boasted about being the City of Livestream E-commerce in China with the sector expecting to knock out sales of 300 billion RMB (43.68 billion USD) by 2025, as per the latest action plan introduced by the local authority on 24 March.

Other goals set out in the document include accelerating the building of livestream e-commerce infrastructure, incubating at least 50 relevant industrial parks, and establishing “one-stop” livestream e-commerce bases which integrate livestream facilities, stage set-up, content production and product display…

China’s consumer spending rebounds after end of Covid curbs

China’s consumer spending returned to growth in the first two months of 2023, in an early sign of an economic recovery that the government warned remains fragile after years of pandemic restrictions.

Retail sales rose 3.5 per cent year on year in the first two months of 2023, compared with declines in each of the previous three months. Activity in the debt-stricken property sector also pointed to a positive trajectory….

Getting your product strategy right in China –  5 recommendations

Planning to enter the Chinese market? Timely considerations minimise your risks and help you succeed.

FirstShotz, is a no risk digital marketing and distribution agency based in Shenzhen. Their business development manager, Christine Tan shares her 5 tips on product strategy in China.

Entering the Chinese market is complex. Investors have found it not only difficult but also costly. In this highly competitive environment, marketing needs significant resources. ….