Food & Beverages

Food & Beverage

Your best chance of success in China:

Thanks to multiple partnerships with Food & Beverage profesionals, influencers, importers and distributors, FABCO China offers a unique solution to help foreign brands enter the Chinese market the most efficient way following a proven step-by-step model.

Our key advantages:

+20,000

Distributors in China

+500

Star-rated hotels

+400

Sales experts

+150

Food & Beverages chain stores

+100

E-commerce platforms

+100

Large supermarkets

Our distribution partners:

Exclusive Food & Beverage Press and Media partner in China

Rachel GOUK – NOMFLUENCE founder

Content Creator, Food Critic, F&B Consultant, and Tastemaker Rachel Gouk is a notable figure in the food and beverage industry in Shanghai, China. Originally from Kuala Lumpur, Malaysia, Rachel has been working in the media industry across Chinese, English, and cross-cultural platforms in Shanghai since 2011.

Her cooperation with FABCO China allows our partners to benefit from her deep knowledge and strong connection with Food and Beverages industry key influencers such as hotels, restaurant & cafes, food critics, online bloggers and Social Media Key Opinion Leaders (KOL).

Our distribution network coverage

  • 66 regional offices across China;
  • 28 provinces covered;
  • +400 sales experts;
  • Cooperation with major supermarket chains;
  • Cooperation with major e-commerce marketplaces;
  • Large network of mid and high end HORECA channels;

Our step-by-step process

Month 1-3

Initial brand assessment

  • Brand analysis
  • Pricing analysis
  • Packaging analysis
  • Basic China market analysis

Month 3-5

Initial start-up phase

  • Samples shipment to China
  • Products dispatch to distributors
  • Market trial and feedbacks
  • First sales order

Month 6-12, year 2-3

Growth phase

  • Regular promotion of the product to our distribution network
  • Increase of sales volumes as the brand gain recognition in China
  • Complete feedback from distributors, packaging and sales strategy adjustment

From year 3

Your brand has successfully entered China!

Simple package service solution

Silver Package

3 years distribution contract;

No exclusivity required;

3 or more distribution channels guaranteed;

Minimum sales guaranteed;

($)

Platinum Package

3 years distribution contract;

No exclusivity required;

6 or more distribution channels guaranteed;

Minimum sales guaranteed;

($$)

Premium Package

3 years distribution contract;

No exclusivity required;

12 or more distribution channels guaranteed;

Minimum sales guaranteed

($$$)

Customs Package

Promotion through our F&B professionals network;

1 year cooperation contract;

Promotional activities provided through the year;

(***)