SHANGHAI, Sept 14 (Reuters) – Chinese luxury liquor-maker Kweichow Moutai (600519.SS) is again looking to diversify from its fiery baijiu spirit core business to attract a new generation of consumers via a sweet collaboration with Mars, Inc.-owned Dove. The companies jointly announced on Thursday they would release limited edition alcohol-infused chocolates, available from Saturday. Within…
Fast fashion is now at a crossroads in China. Clouds overshadow the fate of the sector following a scale-down of global fast fashion labels, including H&M which saw its stores in China shrink from 530 in 2018 to some 280 as of writing (according to the group’s store locater for mainland China), including the closure…
Chinese technology groups Baidu and ByteDance launched their artificial intelligence chatbots to the public on Thursday after receiving regulatory approval from Beijing. A handful of AI start-ups also had their services cleared for the public, in a development expected to help the companies improve their models and commercialise the technology as they race to deliver…
As China steps up to revitalise the economy, it has accelerated the domestic transformation of consumer behaviours. While Chinese consumers are exercising more rationale, seeking a balance between a trade-up and trade-down in their consumption journey, businesses are challenged to demonstrate a deeper understanding of consumer needs, not only in the material aspect but cultural and…