NARS ‘Light the Way’ metaverse campaign dazzles islanders in Hainan
Shiseido Travel Retail has teamed up with China Duty Free Group (CDF) to launch an omnichannel beauty experience in the tourism hotpot of Hainan in an attempt to drive awareness of its travel exclusive products. Entitled ‘Light the Way’, under the spotlight is the brand’s prestige cosmetic brand NARS and its new collection, which comprises the…