JD.com’s new strategy to woo cash-strapped Chinese shoppers: smaller retailers, cheaper products
Chinese e-commerce giant JD.com is doubling down on its new low-price strategy to tap lower-tier markets amid intensified competition in the country, according to the company. The online shopping platform has been targeting smaller merchants by allowing these “million vendors” to open stores on its platform, Wang Xiong, an executive in charge of the firm’s…