China’s consumer spending rebounds after end of Covid curbs

China’s consumer spending returned to growth in the first two months of 2023, in an early sign of an economic recovery that the government warned remains fragile after years of pandemic restrictions.

Retail sales rose 3.5 per cent year on year in the first two months of 2023, compared with declines in each of the previous three months. Activity in the debt-stricken property sector also pointed to a positive trajectory….

Getting your product strategy right in China –  5 recommendations

Planning to enter the Chinese market? Timely considerations minimise your risks and help you succeed.

FirstShotz, is a no risk digital marketing and distribution agency based in Shenzhen. Their business development manager, Christine Tan shares her 5 tips on product strategy in China.

Entering the Chinese market is complex. Investors have found it not only difficult but also costly. In this highly competitive environment, marketing needs significant resources. ….