Budweiser China debuts first organic beer

Budweiser China is making waves in the high-end beer scene with the launch of its first-ever organic beer. Dubbed the “Brewmaster Organic”, the newly launched beverage strictly adheres to organic production standards throughout its production process. Maintaining a commitment to natural processes, the beer is free from genetically modified seeds, chemical pesticides, or fertilizers. In…

China’s Moutai launches boozy chocolates with Dove in diversification drive

SHANGHAI, Sept 14 (Reuters) – Chinese luxury liquor-maker Kweichow Moutai (600519.SS) is again looking to diversify from its fiery baijiu spirit core business to attract a new generation of consumers via a sweet collaboration with Mars, Inc.-owned Dove. The companies jointly announced on Thursday they would release limited edition alcohol-infused chocolates, available from Saturday. Within…

Top 4 trends of China’s more pragmatic consumers

As China steps up to revitalise the economy, it has accelerated the domestic transformation of consumer behaviours. While Chinese consumers are exercising more rationale, seeking a balance between a trade-up and trade-down in their consumption journey, businesses are challenged to demonstrate a deeper understanding of consumer needs, not only in the material aspect but cultural and…